Building your Digital Presense
Design is more than aesthetics—it’s about creating meaningful, functional experiences that connect brands with their audience. I transform ideas into compelling visuals that tell a story. Through web design, branding, and digital marketing, I create solutions that drive engagement and growth, helping businesses build a strong digital presence with cohesive branding, user-friendly websites, and effective social media content.
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The Digital Presence and Branding of Elevate hair and nails
Case Study: Elevate Hair and Nail Salon Digital Presence
Client: Elevate Hair and Nail Salon
Industry: Beauty & Personal Care
Services Provided: Website Development, Social Media Setup & Branding
Overview:
Elevate Hair and Nail Salon, a newly established beauty salon in Peoria, sought to build a strong digital presence to attract new clients and showcase its expertise in hair and nail care. As the salon’s digital strategist, I developed a professional website, designed and managed its Instagram and Facebook pages, and implemented an engaging content strategy to drive online visibility.
Challenges:
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New Market Entry – Elevate was a fresh business in a new city, requiring brand awareness and client acquisition strategies.
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Limited Online Presence – The salon had no prior website or social media accounts, making digital engagement a priority.
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Client Trust & Credibility – The brand needed a professional image to build trust with potential clients.
Solution:
I executed a comprehensive digital marketing strategy, which included:
Website Development:
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Designed and developed a clean, modern, and mobile-friendly website using Wix.
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Integrated an online booking system for easy appointment scheduling.
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Created an engaging “About Us” page highlighting the salon’s owner, Mya La, and her 10+ years of experience in the beauty industry.
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Implemented SEO strategies to improve search visibility.
Social Media Setup & Branding:
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Established and branded Instagram (@elevatehairandnails) and Facebook (Elevate Hair and Nails) pages.
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Designed a cohesive aesthetic with branded colors, fonts, and templates for a polished look.
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Created highlight covers to categorize services, pricing, and client testimonials.
Content Strategy & Engagement:
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Developed a posting schedule with high-quality images, service promotions, and client transformations.
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Implemented engagement strategies such as giveaways, behind-the-scenes content, and customer testimonials.
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Ran targeted Facebook and Instagram ads to attract local clientele.
Results:
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Increased Online Visibility: The website ranked on Google for key local search terms.
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Client Engagement: Instagram and Facebook pages grew steadily, leading to a consistent stream of inquiries and bookings.
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Brand Recognition: The salon quickly established itself as a reputable beauty destination in Peoria.
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Booking Growth: Online appointments increased due to the seamless booking integration and social media promotions.
Conclusion:
Through a well-executed digital marketing strategy, I successfully helped Elevate Hair and Nail Salons establish a strong online presence. By combining web design, social media branding, and strategic content marketing, the salon gained traction in its new market and attracted a loyal clientele. This project showcased my ability to create and execute a full-scale digital launch for a local business, driving measurable results and long-term growth.
Next Steps: Continue optimizing the digital presence with seasonal promotions, influencer collaborations, and enhanced customer engagement strategies.